KEIS
26/27 season / 42 planned dates
KEIS 26/27 Email Marketing Strategy
Twenty-four sends across the winter season, weighted to the cold months and tapering as riders come out of it. Every month closes on Hot Off The Peg, the newsletter that carries the season regardless of what else is running.
- Sends
- 24
- Season
- 8 months
- Peak month
- September, 5 sends
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We're Back! Winter Riders Wanted
1 September
We're Back! And We Need Your Help 🕵🏻♂️
Hope you had a great summer, We've been very busy...
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History Of KEIS
6 September
Where it all started! 📖
The story about how KEIS came to be the UK's #1…
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Did you see? Interrogation 1
15 September
Mancave Moto In Custody! 🔍
Suspect #1 Found, Watch the first interrogation now…
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Hot Off The Peg #10: Back With A Bang
25 September
Hot Off The Peg #10: Back With A Bang 💥
Your first newsletter of the season is here, with a September catch-up, plus what's coming next
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Gloves Sales Focus
29 September
Cold hands? 🧤
The full KEIS heated glove range is here for you!
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Teasing New Socks
6 October
Psst, Look down👇
NEW from KEIS, coming very soon…
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Socks Release
20 October
NEW Heated Socks! 🧦
Our NEW and improved socks are here to stay, with a battery pocket meaning…
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Hot Off The Peg #11: Trick Or Heat
30 October
Hot Off The Peg #11: Trick Or Heat 🎃
Spooky season, sock launch, and what's coming up…
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It's getting really cold. Rider Favourites
3 November
It's getting really cold... 🥶
Here's what's keeping our winter riders warm!
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Did you see? WRW Tease/Link
17 November
James Ricardo In Custody 🔍
Suspect #4 Found, The Case Is Nearly Solved…
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Hot Off The Peg #12: Black Friday
27 November
Hot Off The Peg #12: Black Friday ⚫️
Spend £100, get an EXCLUSIVE FREE Cap
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Xmas Battery Giveaway
1 December
Christmas came early 🎄
One of you is winning a FREE battery of your choice!
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Last Minute Xmas Gifts
15 December
Left it too late? 🎁
Three last minute gifts that'll save Christmas!
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Hot Off The Peg #13: Merry Christmas
25 December
Hot Off The Peg #13: Merry Christmas! 🎅🏻
A little newsletter from us, on the big day :)
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New Year, New Habits
5 January
New Year, New Habits 🏍️
If you're still riding this winter, do it properly…
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KEIS Retro Weekend
15 January
KEIS COMPROMISED⚠️
Estimated Restoration: After this weekend
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Hot Off The Peg #14: As cold as it gets
29 January
Hot Off The Peg #14: As Cold As It Gets! 🥶
We're in the peak of winter now and thought we'd check in :)
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Valentines
9 February
Half price batteries 💕
Nothing says I love you like warm hands…
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Hot Off The Peg #15: Made it out of winter
26 February
Hot Off The Peg #15: We made it out of winter ❄️
Your February catch-up from KEIS!
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Have you seen our new socks?
9 March
Have you tried these yet? 🧦
A few months in, and our loyal riders are sold!
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Hot Off The Peg #16: The Seasonal Shift
26 March
Hot Off The Peg #16: The seasonal shift 🌷
Spring's here, but don't pack the kit away just yet!
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Subtle Warmth For Spring
6 April
Subtle Warmth For Spring 🌦️
It's the little things that make cold mornings easier, and warm afternoons comfier
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End Of Season Survey
20 April
Help us out? 🙏
2 minutes of your time, and it shapes next season 👀
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Hot Off The Peg #17: End Of Season Rewind
30 April
Hot Off The Peg #17: End Of Season Rewind ❄️
One last one before we go into hibernation…
KEIS 26/27 Social Media Video Strategy
Eighteen videos on a Tuesday and Friday rhythm, built around proving the product rather than describing it. Thermal tests, ice tests and abrasion tests carry the season; social proof and seasonal moments fill between them.
- Videos
- 18
- Rhythm
- Tuesdays and Fridays
- Season
- 7 months
Instagram / Facebook
- Friday 11 September History of KEIS
- Tuesday 29 September Social Proof 1
- Friday 30 October Halloween Video
- Tuesday 3 November What's Inside Video
- Friday 6 November Socks Explained Video
- Friday 13 November Thermal Test Video
- Friday 20 November Social Proof 2
- Tuesday 24 November Black Friday Video
- Tuesday 8 December Waterproof Presenter Video
- Friday 11 December Tag For XMAS Presenter Video
- Friday 25 December Happy XMAS Video
- Tuesday 5 January Common Faults
- Friday 15 January Retro Weekend Announcement
- Tuesday 19 January Ice Test
- Tuesday 9 February Valentines Day Campaign
- Tuesday 23 February De-Winter Bike
- Tuesday 9 March Thermometer Glove Test
- Tuesday 23 March Abrasion Test
KEIS Off Season Organic Social
KEIS sells heat, so its social year is shaped the opposite way to the other brands. Through the summer it drops to a fortnightly off-season post holding the audience rather than selling to it, then hands over to the full winter programme on 1 September.
- Posts
- Fortnightly
- Window
- Off season, July to August
- Hands over
- 1 September
Instagram / Facebook